Paul Marciano is a famous word in the industry of fashion, and you can never talk about successful people in fashion without mentioning him. After going for a vacation in Los Angles, Paul Marciano realized that it was a great place to set up a fashion company. Paul Marciano believes that every entrepreneur must be able to see a need in the market and come up with ways of meeting this need. After realizing that they can make their dream come true in Los Angeles, Paul Marciano and his brothers relocated to LA. They set up a company known as GUESS. Check this page for more info. about this company.
The growth of this company was tremendous and encouraging, as it made sales worth $6 million within the first year. The great success of GUESS was brought about by the advertising strategies that Paul Marciano put in place. The strategy he put in place has sustained the company 37 years down the line. The fashion world has recorded tremendous changes since the establishment of GUESS. Read more about this transformation below.
Jeans are one of the brand that the company has introduced in the market. The company is known as the first one in the country to make designer jeans. In the 80s, no one would have thought that denim would do well in the market. Surprising Paul Marciano was able to make a great sale out of denim. Nearly everyone in America has a jean wear from GUESS. Many people loved products from GUESS since they were innovatively and professionally designed. GUESS is still number one jeans supplier to date.
Many models that were selected to be the GUESS ad campaigns were never known before. This not only made the company very popular but also helped the models to make a milestone in the career. GUESS prides in assisting some of the models to rise to become international celebrities. Paul Marciano was committed to ensuring that he uses the platform that he had to make a difference in the lives of the people. Marciano had the talent to identifying young models with potential and bringing this potential out of them.You can learn more about Paul Marciano here.
There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. As a result of competition over the years, Paul Marciano decided to offer the customers a collection of jeans, shoes, accessories, and image. When customers visit the shop, they can buy all that they need in one place.